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Digital Marketing Specialist

Seven Figure Staffing - REMOTE
Apply Now

Digital Marketing Specialist

Seven Figure Staffing - REMOTE
Apply Now

Seven Figure Staffing

Digital Marketing Specialist – Fulltime Position

We are looking for a customer-focused marketer to help lead product-led-growth (PLG) marketing for a suite of education products for staffing, recruiting and human resources advising professionals. We are in it to win the minds of these markets, and are looking for a product marketer to execute the strategy, collaborate cross-functionally and drive execution on marketing efforts.

If you have a passion and proven ability bootstrapping a bottoms-up go-to-market strategy with a do-whatever-it-takes attitude and are ready to challenge the status-quo, then this role is for you! 

Seven Figure Staffing

Digital Marketing Specialist – Fulltime Position

We are looking for a customer-focused marketer to help lead product-led-growth (PLG) marketing for a suite of education products for staffing, recruiting and human resources advising professionals. We are in it to win the minds of these markets, and are looking for a product marketer to execute the strategy, collaborate cross-functionally and drive execution on marketing efforts.

If you have a passion and proven ability bootstrapping a bottoms-up go-to-market strategy with a do-whatever-it-takes attitude and are ready to challenge the status-quo, then this role is for you! 

Responsibilities

 

  • Help define the customer journey and personas by deeply understanding our clients, prospects and competitors in order to drive demand

 

  • Produce differentiated positioning and messaging that aligns users to product deliverables and roadmap.
    Drive content strategy and produce content (website, blogs, emails, ebooks, whitepapers, case studies, webinar and video ideas) to create thought leadership and support demand generation and market education.

 

  • Own the website content and deliver a compelling website to engagement experience with low bounce rates and high conversion.

 

  • Collaborate with web and content team

 

  • Work closely with the digital agency and marketing team to execute campaigns, experiment with growth levers and ideas to drive conversions, as well as with the product team to drive adoption.

 

  • Experience ideating and executing out-of-the-box marketing strategies that drive long term customer acquisition through product-led growth.

Qualifications

 

  • Relevant experience and comparable past performance at a high growth PLG company.

 

  • Track record of successfully launching new products with a bottoms-up/PLG GTM strategy.

 

  • Expert at developing A/B testing scenarios to drive higher click-through-rates.

 

  • Ability to create crisp and compelling narratives; superb written and oral communication skills with the ability to explain complex concepts clearly.

 

  • Self-directed, fast-paced, hardworking with a can-do attitude and desire to out-work and out-learn the competition.

 

  • Comfortable executing on strategy and content yourself (50% of the time), planning/outlining/reviewing other writer’s content (40% of the time), and measuring content effectiveness (10% of the time).

 

  • Hyper-organized, practical, and love to find new and innovative ways to do things more effectively and efficiently than others.

Who We Are

 

Seven Figure Staffing’s mission is to disrupt the recruiting industry by empowering smarter business decisions and better marketing strategies. Our vision is to become the go-to consultancy for recruiters worldwide.

 

We measure our success based on the success of our clients, usually by an increase in their firm’s revenue and net profit over time. 

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