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Section 1
Minimum Viable Presence
Setting up your web properties to build credibility and remove the frictions of client acquisition
STEP 1
Preliminary Important Information
1 
The concept & importance of ‘Minimum Viable Presence’ [2:18]
2
Here’s the tool stack you’ll need to get started [8:35]
Strategic Help + Customer Service
Monika Lecour
Customer Support
Ryan Lecour
Instructor
STEP 2
Naming & Branding with Zero Marketing or Design Skills
3
How to conceptualize your brand (and some real life examples) [7:04]
4
How to determine if your branding idea is clear to use [1:09]
5
How to generate infinite business naming ideas [1:55]
6
Creating effective logos without any graphic design skills [4:03]
7
Discovering complimentary colors and palettes [4:46]
8
A more automated method for creating great logos [2:11]
9
Building a new logo and website from the start for a real client [3:38]
10
Generating brand colors from a created logo [1:13]
STEP 3
Building Your Recruiting & Staffing Website with Zero Tech or Coding Skills
11
Setting up WordPress hosting and choosing inspiration sites [5:20]
12
Getting your WordPress site set up step-by-step [6:14]
13
Building the top menu bar step by step on your website [8:17]
14
Building out the main menu for your website [6:07]
15
Building your hero image and navigation button section [6:30]
16
Building icons and homepage content in record time [11:31]
17
Using ChatGPT to create website content [8:18]
18
Building website sections you can duplicate on multiple pages [10:13]
19
Optimizing your website for mobile [10:28]
STEP 4
Setting Up Your LinkedIn for Success & Simplifying the Process
20
Effective strategies for creating a professional LinkedIn headshot [9:46]
21
Iterating on the logo creation process and optimizing it for LinkedIn [15:45]
22
Creating quick and effective LinkedIn cover images [10:47]
23
Creating effective content for your LinkedIn company page [6:52]
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Section 2
Client Acquisition
Defining your target customer, building traction and securing clients
STEP 1
Defining Your Customer & Identifying Decision-Makers
1
Defining our ‘sweet spot’ customer and setting the strategy for marketing [16:19]
2
Identifying decision-makers for one-to-one marketing [11:24]
STEP 2
Building & Executing Bulk Outreach Campaign
3
Identifying marketable profiles and building outreach messaging [9:28]
4
Creating and executing highly effective bulk campaigns [13:05]
STEP 3
Automated Prospect Outreach Through LinkedIn (Optional)
5
Automated prospect outreach through LinkedIn [15:17]
6
Building an automated ‘nurture’ messaging campaign for delivery on LinkedIn [5:18]
STEP 4
In-Depth CRM Training
7
Demonstrating workflows and answering user questions [43:01]
STEP 5
Sales Conversation Strategy: Capturing & Converting Leads
📰
Sales Conversation Phone Call Walkthrough & Reference Manual (for closing new prospects)
8
Conducting sales conversation after prospect requests virtual meeting [22:34]
9 🎧
Call with prospect that turns to great client [21:16]
10
Conducting a sales conversation after successful lead gen [31:41]
11 🎧
Handling pricing objections in a sales conversation [12:06]
12 🎧
Picking up a job order resulting from automated outreach [15:54]
STEP 6
Using the ‘Agency Shopping’ Technique to Learn About Competitors
13
Introducing the concept of ‘Agency Shopping’ [3:22]
14
Getting questions answered and learning from the competition 1 [24:26]
15
Getting questions answered and learning from the competition 2 [29:19]
16
Getting questions answered and learning from the competition 3 [22:36]
STEP 7
Achieving Client Acquisition Traction Through Cold Calling
17
Introducing the technique for establishing traction [4:19]
18
Demonstrating real-life traction testing with cold prospects 1 [14:54]
19
Demonstrating real-life traction testing with cold prospects 2 [15:41]
20
Demonstrating real-life traction testing with cold prospects 3 [25:04]
STEP 8
Closing Prospects After Cold Outreach
21
Closing prospect after cold outreach 1 [12:51]
21
(part 2)
Part 2 of the last call [49:09]
22
Closing prospect after cold outreach 2 [14:25]
23
Closing prospect after cold outreach 3 [12:22]
24
Closing prospect after cold outreach 4 [24:55]
STEP 9
Client Management & Damage Control
25
Valuable lessons from managing conversations with clients 1 [19:16]
26
Valuable lessons from managing conversations with clients 2 [25:53]
27
Valuable lessons from managing conversations with clients 2 [19:42]
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Section 3
Administration, Documentation & Bonuses
Processing agreements, setting up your back office and establishing documentation
STEP 1
Fee Agreements & Invoicing
📰
Sample Perm Agreement
📰
Sample Temp Agreement
📰
Sample Perm Invoice
1
How to quickly and easily process fee agreements and invoices [11:19]
STEP 2
Back Office / EOR
2
How an EOR can help simplify your back office and how to get set up [7:03]
3 📰
EORs to partner with and information you’ll want to gather from them
KIT
Documentation that Will Come In Handy
4 📰
Adaptable ATS note template for interviews and phone screens
5 📰
9 Creative Ways To Attract More Passive Candidates
6 📰
Adaptable Master Vendor Agreement Template for Building Your Own Split Network
7 📰
Adaptable Recruiting Phone Screen Script Guideline
8 📰
Converting Reference Checks to Marketing Leads Guideline
9 📰
Guideline for Proactively Marketing Candidates
10 📰
Selling Without Selling Cheat Sheet
Bonus
More great stuff to help you in your journey
11
Ryan’s offer training for successfully closing candidates [47:03]
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What to Expect from the Million Dollar Agency Demonstration Build & Launch Course + Kit…
Once you begin implementing the steps you see in the course:
👉 You will have a tested niche that is already proven to make money for your personal situation
👉 You will have an authoritative and functional brand & website without paying a developer or designer
👉 You will have inbound client leads coming to you without having to pick up the phone
👉 You will have every prospect and client situation mapped out with a proven plan for handling it effectively
👉 You will have new anchor clients coming onboard and giving you consistent job orders
👉 You will have in place a treasure trove of documentation and situational scripts for the launch and growth of your recruiting business
👉 You will have access to editing software with pre-loaded fee agreements and invoices. Just add your logo and client name load into the designated esign platform for processing.
Once you enroll today:
Upon enrollment you will be taken to the main course page from where you will have immediate access and the power to navigate to any of the included 55 demonstrational videos, swipe files, agreement generator and bonuses.
The course sections are laid out in the order of action steps you’ll need to take for launching successfully.
Preview 1
▶️ Defining our ‘sweet spot’ customer and setting the strategy for marketing [16:19]
Preview 2
▶️ Closing prospect after cold outreach 3 [12:22]
Preview 3
▶️ How to quickly and easily process fee agreements and invoices [11:19]
Ryan Lecour
S&R Sales & Automation Expert
Ryan’s courses and programs have fetched 58,000+ enrollments in 175 countries and he is one of the top staffing & recruiting educators and consultants worldwide.
He specializes in barrier-busting recruiting agency acceleration and growth-hacking.
He helps recruiting firms establish inbound marketing strategies that relieve the pressure to cold call.
He helps new entrepreneurs get traction and launch their staffing & recruiting enterprises.
He helps existing entrepreneurs build-out their practice into an automated and repeatable sales engine and sellable asset.
He helps staffing & recruiting professionals establish a low-pressure natural and repeatable sales process for consistent rain-making.
In 2014, Ryan founded LyrGroup, a workforce solutions firm in Toronto that became one of Canada’s fastest growing companies. The firm was acquired in 2016.
Since then, he has been consulting and creating online courses & programs.
When does the program start and finish?
The program starts now and never ends! It is a completely self-paced online course bundle – you decide when you start and when you finish.
How long do I have access to the course bundle?
How does lifetime access sound? After enrolling, you have unlimited access to this course bundle for as long as you like – across any and all devices you own.
What if I am unhappy with the course bundle?
We would never want you to be unhappy! If you have failed to achieve results after giving the SFS system a fair shake, contact us and we will work on making it right.
21-Day Money Back Guarantee – If you join our programs, follow our method for 21 days, take action, seek help when you’re stuck, implement and don’t see results, we will provide extra coaching support to help you achieve results or issue you a 100% refund if we decide we cannot help you successfully.
Tier 1
Option 1
Option 2
Tier 2
Everything in Tier 1, PLUS…
Option 1
Option 2
